Sustainable Organizational Culture and Competitive Advantage in MSMEs: The Mediating Role of Sustainable Supply Chain

Fety Nurlia Muzayanah; Rediawan Miharja; Agustifa Zea Tazliqoh; Venni Avionita; Cindy Lia Intan Saharany; Desvia Sa’diah; Rima Khaerin Nisa

doi:10.62794/je3s.v7i5.504

Authors

Fety Nurlia Muzayanah Universitas Singaperbangsa Karawang, Indonesia
Rediawan Miharja Universitas Singaperbangsa Karawang, Indonesia
Agustifa Zea Tazliqoh Universitas Singaperbangsa Karawang, Indonesia
Venni Avionita Universitas Singaperbangsa Karawang, Indonesia
Cindy Lia Intan Saharany Universitas Singaperbangsa Karawang, Indonesia
Desvia Sa’diah Universitas Singaperbangsa Karawang, Indonesia
Rima Khaerin Nisa Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.62794/je3s.v7i5.504

Keywords:

Sustainable Competitive Advantage, Sustainable Organizational Culture, Sustainable Supply Chain, Sustainability Value Chain Model

Abstract

Intensifying business competition and increasing stakeholder expectations for sustainable practices are driving firms to shift from temporary to sustainable competitive advantages. Despite this trend, few empirical studies have simultaneously investigated the roles of sustainable organizational culture and sustainable supply chains in achieving sustainable competitive advantage within a single integrated structural model. This study examines the relationship between Sustainable Organizational Culture (SOC) and Sustainable Supply Chain (SSC) and Sustainable Competitive Advantage (SCA), as well as the relationship between SSC and SCA. A quantitative research approach was adopted, utilizing a survey method. Data were collected via questionnaires from 158 MSME respondents in Karawang and Bekasi, Indonesia, and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that SOC has a positive and significant effect on both SSC and SCA, while SSC also has a positive and significant effect on SCA, with an R² value of 61.6% for SSC and 62.2% for SCA. The findings confirm that SSC partially mediates the relationship between SOC and SCA. Overall, the study demonstrates that sustainable organizational culture provides a strategic foundation that promotes the development of sustainable supply chains and directly enhances organizational competitive advantage, offering valuable guidance for managers and policymakers in developing long-term sustainability strategies.

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