Digital-Based Informal Entrepreneurship Education: Transforming Social Media into a Business Learning Space

Nurhayani Nurhayani; Andika Isma; Wiwin Riski Windarsari; Andi Naila Quin Azisah Alisyahbana; Betania Kartika Muflih

Authors

Nurhayani Universitas Negeri Makassar, Indonesia
Andika Isma Universitas Negeri Makassar, Indonesia
Wiwin Riski Windarsari Universitas Negeri Makassar, Indonesia
Andi Naila Quin Azisah Alisyahbana Universitas Patompo, Indonesia
Betania Kartika Muflih International Islamic University Malaysia, Malaysia

Keywords:

Entrepreneurship, informal education, social media, digital, business learning

Abstract

The development of digital technology has driven transformations in various aspects of life, including entrepreneurship education. This study examines how social media can be utilized as an informal learning space to support digital-based entrepreneurship education without being limited by space and time. Using a qualitative approach and literature review, this article explores the role of platforms such as Instagram, TikTok, and YouTube in disseminating entrepreneurial knowledge, building business communities, and creating flexible and accessible learning ecosystems. The results show that social media is not only a means of business promotion but also plays a role as an interactive and inspiring educational medium. The use of experience-based content, tutorials, and entrepreneurial success stories is a key strategy in educating audiences, both informally and formally. This article recommends optimizing the use of social media by educators, MSMEs, and entrepreneurial communities to expand access to relevant and contextual business learning in the digital era.

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