Cholik A, Kurniawati A. Digital Marketing Strategies and Customer Loyalty: The Mediating Role of Brand Equity in Online Consumer Behavior. JE3S [Internet]. 2026 Sep. 17 [cited 2026 Oct. 2];7(5):60-75. Available from: https://journal.feb-unm.com/index.php/JE3S/article/view/506