Cholik, Agus, and Andi Kurniawati. “Digital Marketing Strategies and Customer Loyalty: The Mediating Role of Brand Equity in Online Consumer Behavior”. Journal of Economic Education and Entrepreneurship Studies 7, no. 5 (September 17, 2026): 60–75. Accessed October 2, 2026. https://journal.feb-unm.com/index.php/JE3S/article/view/506.