Murdiyanto, Untung, Johannes Johannes, and Ilham Wahyudi. “Rethinking Competitive Advantage in Customer Loyalty Models: The Roles of Service Excellence and Complaint Resolution”. Journal of Economic Education and Entrepreneurship Studies 7, no. 3 (June 23, 2026): 123–140. Accessed July 9, 2026. https://journal.feb-unm.com/index.php/JE3S/article/view/335.