HERAWATI, Wiwik; MUSTIKORINI, Dwi Indah; KARJATI, Pratiwi Dwi. Conversational AI in Digital Marketing: Human-Like Interaction, Perceived Empathy, and Customer Loyalty. Journal of Economic Education and Entrepreneurship Studies, [S. l.], v. 7, n. 5, p. 236–250, 2026. DOI: 10.62794/je3s.v7i5.601. Disponível em: https://journal.feb-unm.com/index.php/JE3S/article/view/601. Acesso em: 28 oct. 2026.