CHOLIK, Agus; KURNIAWATI, Andi. Digital Marketing Strategies and Customer Loyalty: The Mediating Role of Brand Equity in Online Consumer Behavior. Journal of Economic Education and Entrepreneurship Studies, [S. l.], v. 7, n. 5, p. 60–75, 2026. DOI: 10.62794/je3s.v7i5.506. Disponível em: https://journal.feb-unm.com/index.php/JE3S/article/view/506. Acesso em: 2 oct. 2026.