YUZWANISA , Najwa Aulia; SETIAWAN, Ananda; RATUMBUYSANG, Monry Fraick Nicky Gillian; RAHMATTULLAH, Muhammad. Explaining Consumers’ Impulse Buying in Live Streaming Marketing Through Perceived Trust and Perceived Value. Journal of Economic Education and Entrepreneurship Studies, [S. l.], v. 7, n. 4, p. 78–91, 2026. DOI: 10.62794/je3s.v7i4.354. Disponível em: https://journal.feb-unm.com/index.php/JE3S/article/view/354. Acesso em: 20 aug. 2026.