MURDIYANTO, Untung; JOHANNES, Johannes; WAHYUDI, Ilham. Rethinking Competitive Advantage in Customer Loyalty Models: The Roles of Service Excellence and Complaint Resolution. Journal of Economic Education and Entrepreneurship Studies, [S. l.], v. 7, n. 3, p. 123–140, 2026. DOI: 10.62794/je3s.v7i3.335. Disponível em: https://journal.feb-unm.com/index.php/JE3S/article/view/335. Acesso em: 9 jul. 2026.