NAJIB, Chaerunnisa; SUPATMININGSIH, Tuti; HASAN, Muhammad; ASIZ, Muhammad; NAJAMUDDIN, Najamuddin; NAJIB, Marhawati. SWOT-AHP Integrated Strategic Analysis of Culinary MSMEs: Optimizing Product Diversification to Increase Sales. Journal of Economic Education and Entrepreneurship Studies, [S. l.], v. 6, n. 1, p. 10–21, 2025. Disponível em: https://journal.feb-unm.com/index.php/JE3S/article/view/11. Acesso em: 27 mar. 2026.