[1]
Yuzwanisa , N.A. et al. 2026. Explaining Consumers’ Impulse Buying in Live Streaming Marketing Through Perceived Trust and Perceived Value. Journal of Economic Education and Entrepreneurship Studies. 7, 4 (Aug. 2026), 78–91. DOI:https://doi.org/10.62794/je3s.v7i4.354.