Shopping Lifestyle and Sales Promotion Effects on Impulsive Buying Through Positive Emotion Among Shopee Users in Balikpapan
DOI:
https://doi.org/10.62794/ijober.v4i4.653Keywords:
Impulsive Buying, Positive Emotion, Sales Promotion, Shopee, Shopping LifestyleAbstract
This study examined associations among shopping lifestyle, sales promotion, positive emotion, and impulsive buying among Shopee users in Balikpapan, Indonesia. A cross-sectional explanatory survey collected responses from 140 purposively selected users. The questionnaire assessed four reflective constructs using 28 five-point Likert items, and the reported data were analyzed with partial least squares structural equation modeling in SmartPLS 4. The hypothesis-testing table reported positive associations between shopping lifestyle and impulsive buying (β = 0.611, p < 0.001), sales promotion and impulsive buying (β = 0.265, p = 0.021), shopping lifestyle and positive emotion (β = 0.387, p < 0.001), sales promotion and positive emotion (β = 0.475, p < 0.001), and positive emotion and impulsive buying (β = 0.286, p = 0.001). Indirect relationships through positive emotion were also reported for shopping lifestyle (β = 0.111, p = 0.015) and sales promotion (β = 0.136, p = 0.003). The model accounted for 71.7% of variance in impulsive buying and 65.4% in positive emotion. These associations suggest that shopping orientation, promotional incentives, and affective experience jointly characterize spontaneous purchasing in the surveyed group, although the cross-sectional design precludes causal conclusions.
References
Afiandian, P., Ulum, P., Tarjo, T., & Pratiwi, W. (2025). Hedonic shopping value dan shopping lifestyle sebagai determinan impulse buying melalui positive emotion pada generasi Z pengguna TikTok Shop. Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital, 2(4), 28–40. https://doi.org/10.61132/jimakebidi.v2i4.902
Agustin, A. P., & Setyawan, A. A. (2025). Impulsive fashion purchases on Shopee: Fashion involvement, positive emotions, platform quality, and online promotions. Indonesian Interdisciplinary Journal of Sharia Economics, 8(1), 1578–1593. https://doi.org/10.31538/iijse.v8i1.6009
Ahdiat, A. (2024, January 10). 5 e-commerce dengan pengunjung terbanyak sepanjang 2023. Databoks. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/3c9132bd3836eff/5-e-commerce-dengan-pengunjung-terbanyak-sepanjang-2023
Alfiyah, M. T., & Prabowo, B. (2021). Pengaruh promosi penjualan dan shopping lifestyle terhadap impulse buying pada konsumen Shopee di Kota Tuban. Jurnal Bisnis Indonesia, 12(2). https://doi.org/10.33005/jbi.v12i2.2896
Ampadu, S., Jiang, Y., Debrah, E., Antwi, C. O., Amankwa, E., Gyamfi, S. A., & Amoako, R. (2022). Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis. Journal of Retailing and Consumer Services, 64, 102789. https://doi.org/10.1016/j.jretconser.2021.102789
Anggraini, N. A., & Anisa, F. (2020). Pengaruh shopping lifestyle dan fashion involvement terhadap impulsif buying pada konsumen Shopee Fashion Magelang dengan positive emotion sebagai variabel mediasi. In Proceedings of the 3rd Business and Economics Conference in Utilizing of Modern Technology. https://journal.unimma.ac.id/conference/id/article/view/4202
Anindito, K., & Handarkho, Y. D. (2022). The impact of personality trait and social experience on youngsters' intention to purchase impulsively from social commerce platforms. Young Consumers, 23(1), 53–71. https://doi.org/10.1108/YC-02-2021-1284
Anoop, T. S., & Rahman, Z. (2025). Online impulse buying: A systematic review of 25 years of research using meta regression. Journal of Consumer Behaviour, 24(1), 363–391. https://doi.org/10.1002/cb.2418
Arruda Filho, E. J. M., & Oliveira, R. L. S. (2023). The mood effect in relation to impulsive online buying behavior. Journal of Consumer Behaviour, 22(1), 135–156. https://doi.org/10.1002/cb.2110
Artawibawa, I. N., & Maharani, N. P. (2025). Pengaruh potongan harga dan e-service quality terhadap impulsive buying. Permana: Jurnal Perpajakan, Manajemen, dan Akuntansi, 16(2), 961–975. https://doi.org/10.24905/permana.v16i2.663
Asosiasi Penyelenggara Jasa Internet Indonesia. (2025). Survei penetrasi internet dan perilaku penggunaan internet 2025. https://survei.apjii.or.id/survei/2025
Augustinah, F., Setyawati, C. Y., & Sudirman, A. (2023). Determinant factor affecting impulsive buying behavior of fashion products in e-commerce. Jurnal Organisasi dan Manajemen, 19(2). https://doi.org/10.33830/jom.v19i2.6253.2023
Azizah, I. N., & Indrawati, I. (2022). The influences of flash sale promotion on shopping enjoyment and impulse buying of Shopee consumers Indonesia. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3). https://doi.org/10.31955/mea.v6i3.2394
Bao, Z., & Yang, J. (2022). Why online consumers have the urge to buy impulsively: Roles of serendipity, trust and flow experience. Management Decision, 60(12), 3350–3365. https://doi.org/10.1108/MD-07-2021-0900
Barta, S., Gurrea, R., & Flavián, C. (2022). The role of flow consciousness in consumer regret. Internet Research, 32(3), 875–896. https://doi.org/10.1108/INTR-08-2020-0482
Barta, S., Gurrea, R., & Flavián, C. (2023). Consequences of consumer regret with online shopping. Journal of Retailing and Consumer Services, 73, 103332. https://doi.org/10.1016/j.jretconser.2023.103332
Bashar, A., Singh, S., & Pathak, V. K. (2022). A bibliometric review of online impulse buying behaviour. International Journal of Electronic Business, 17(2), 162–183. https://doi.org/10.1504/IJEB.2022.121963
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). .
Cavazos-Arroyo, J., & Máynez-Guaderrama, A. I. (2022). Antecedents of online impulse buying: An analysis of gender and centennials' and millennials' perspectives. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 122–137. https://doi.org/10.3390/jtaer17010007
Chen, B., Wang, L., Rasool, H., & Wang, J. (2022). Research on the impact of marketing strategy on consumers' impulsive purchase behavior in livestreaming e-commerce. Frontiers in Psychology, 13, 905531. https://doi.org/10.3389/fpsyg.2022.905531
Chen, S., Min, Q., & Xu, X. (2021). Investigating the role of social identification on impulse buying in mobile social commerce: A cross-cultural comparison. Industrial Management & Data Systems, 121(12), 2571–2594. https://doi.org/10.1108/IMDS-09-2020-0550
Chen, S., Zhi, K., & Chen, Y. (2022). How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control. Frontiers in Psychology, 13, 1011337. https://doi.org/10.3389/fpsyg.2022.1011337
Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulse purchase behavior. Journal of Retailing, 62(4), 384–409.
Das, M., Roy, A., Paul, J., & Saha, V. (2024). High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach. IEEE Transactions on Engineering Management, 71, 2226–2240. https://doi.org/10.1109/TEM.2022.3173449
Daulay, R., Handayani, S., & Ningsih, I. P. (2021). Pengaruh kualitas produk, harga, store atmosphere dan sales promotion terhadap impulse buying konsumen department store di Kota Medan. Prosiding Konferensi Nasional Ekonomi Manajemen dan Akuntansi, 1, 1–14. https://jurnal.umj.ac.id/index.php/KNEMA/
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008
Deng, F., Lin, Y., & Jiang, X. (2023). Influence mechanism of consumers' characteristics on impulsive purchase in e-commerce livestream marketing. Computers in Human Behavior, 148, 107894. https://doi.org/10.1016/j.chb.2023.107894
Djafarova, E., & Bowes, T. (2021). 'Instagram made me buy it': Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345. https://doi.org/10.1016/j.jretconser.2020.102345
Dong, W., Wang, Y., & Qin, J. (2023). An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure. Frontiers in Psychology, 13, 1019024. https://doi.org/10.3389/fpsyg.2022.1019024
Escobar-Farfán, M., Veas-González, I., García-Salirrosas, E. E., Veas-Salinas, K., Veas-Santibañez, V., & Zavala-González, J. (2025). From browsing to buying: Determinants of impulse buying behavior in mobile commerce. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), Article 266. https://doi.org/10.3390/jtaer20040266
Fazri, S. W. N., & Sarah, S. (2025). Pengaruh shopping lifestyle, hedonic shopping motivation, dan sales promotion terhadap impulse buying pengguna Shopee PayLater di Bandung. eCo-Buss, 8(2). https://doi.org/10.32877/eb.v8i2.3447
Fazrin, P. D., & Siregar, S. (2021). The influence of store atmosphere mediated by positive emotion on impulse buying. Almana: Jurnal Manajemen dan Bisnis, 5(3). https://doi.org/10.36555/almana.v5i3.1640
Feng, Z., Al Mamun, A., Masukujjaman, M., & Yang, Q. (2023). Modeling the significance of advertising values on online impulse buying behavior. Humanities and Social Sciences Communications, 10, Article 728. https://doi.org/10.1057/s41599-023-02231-7
Fu, J.-R., & Hsu, C.-W. (2023). Live-streaming shopping: The impacts of para-social interaction and local presence on impulse buying through shopping value. Industrial Management & Data Systems, 123(7), 1861–1886. https://doi.org/10.1108/IMDS-03-2022-0171
Gao, H., Chen, X., Gao, H., & Yu, B. (2022). Understanding Chinese consumers' livestreaming impulsive buying: An stimulus-organism-response perspective and the mediating role of emotions and Zhong Yong tendency. Frontiers in Psychology, 13, 881294. https://doi.org/10.3389/fpsyg.2022.881294
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26 (10th ed.). .
Golalizadeh, F., Ranjbarian, B., & Ansari, A. (2023). Impact of customer's emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality. Journal of Global Fashion Marketing, 14(4), 468–488. https://doi.org/10.1080/20932685.2023.2205869
Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers' shopping experience on online impulsive buying: A study on two leading e-commerce platforms. Journal of Retailing and Consumer Services, 68, 103000. https://doi.org/10.1016/j.jretconser.2022.103000
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). .
Hakiki, Z., Singgih, M. N., & Earlike, F. A. S. (2026). Pengaruh hedonic shopping motivation dan sales promotion terhadap impulsive buying melalui positive emotion di e-commerce Shopee di Kota Malang. Management Studies and Entrepreneurship Journal, 7(4), 1180–1189. https://doi.org/10.37385/msej.v7i4.10921
Herzallah, D., Muñoz Leiva, F., & Liébana-Cabanillas, F. (2022). To buy or not to buy, that is the question: Understanding the determinants of the urge to buy impulsively on Instagram commerce. Journal of Research in Interactive Marketing, 16(4), 477–493. https://doi.org/10.1108/JRIM-05-2021-0145
Hu, Q., Pan, Z., Lu, Y., & Wang, B. (2023). Heterophily or homophily of social media influencers: The role of dual parasocial relationships in impulsive buying. International Journal of Electronic Commerce, 27(4), 558–589. https://doi.org/10.1080/10864415.2023.2255112
Jaya, I., & Ramdan, S. H. (2023). Pengaruh hedonic shopping motivation, price discount dan shopping life style terhadap online impulse buying pada marketplace Shopee dan Tokopedia. JEMBA: Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(1). https://doi.org/10.53625/jemba.v2i1.4979
Joshua, A., & Sembiring, R. (2023). The effect of sales promotion, e-service quality, and price on impulse buying in the Shopee application (Case study on Shopee consumers in Jakarta). ProBisnis, 14(5). https://doi.org/10.62398/probis.v14i5.294
Kang, J.-W., & Namkung, Y. (2024). The role of service quality attributes and perceived value in US consumers' impulsive buying intentions for fresh food e-commerce. Journal of Theoretical and Applied Electronic Commerce Research, 19(3), 1893–1906. https://doi.org/10.3390/jtaer19030093
Kaur, K., & Sharma, T. (2024). Impulse buying in the digital age: An exploration using systematic literature review approach. Journal of Consumer Behaviour, 23(5), 2553–2584. https://doi.org/10.1002/cb.2360
Kemp, S. (2024). Digital 2024: Indonesia. DataReportal. https://datareportal.com/reports/digital-2024-indonesia
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). .
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). .
Lee, C.-H., & Chen, C.-W. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information, 12(6), 241. https://doi.org/10.3390/info12060241
Lestari, S. K. B., Ernawati, M. T., & Pranatasari, F. D. (2023). Pengaruh hedonic shopping motivation, shopping lifestyle, dan sales promotion terhadap impulse buying pada e-commerce Shopee. Business Management Journal, 19(2), 163–172. https://doi.org/10.30813/bmj.v19i2.4657
Li, B., Hu, M., Chen, X., & Lei, Y. (2021). The moderating role of anticipated regret and product involvement on online impulsive buying behavior. Frontiers in Psychology, 12, 732459. https://doi.org/10.3389/fpsyg.2021.732459
Lim, S. H., & Kim, D. J. (2022). The effect of unmindfulness on impulse purchasing behaviours in the context of online shopping from a classical attitude theory perspective. Behaviour & Information Technology, 41(16), 3432–3449. https://doi.org/10.1080/0144929X.2021.1996630
Liu, X., Wang, D., Gu, M., & Yang, J. (2023). Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario. Enterprise Information Systems, 17(7), 2065457. https://doi.org/10.1080/17517575.2022.2065457
Luo, H., Cheng, S., Zhou, W., Song, W., Yu, S., & Lin, X. (2021). Research on the impact of online promotions on consumers' impulsive online shopping intentions. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2386–2404. https://doi.org/10.3390/jtaer16060131
Luo, X., Cheah, J.-H., Hollebeek, L. D., & Lim, X.-J. (2024). Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. Journal of Retailing and Consumer Services, 77, 103644. https://doi.org/10.1016/j.jretconser.2023.103644
Mandolfo, M., & Lamberti, L. (2021). Past, present, and future of impulse buying research methods: A systematic literature review. Frontiers in Psychology, 12, 687404. https://doi.org/10.3389/fpsyg.2021.687404
Mariyana, M., Djawoto, D., & Suhermin, S. (2023). The influence of hedonic shopping motivation and shopping lifestyle on impulse buying through positive emotion in e-commerce. Manajemen dan Bisnis, 22(2). https://doi.org/10.24123/jmb.v22i2.691
Marjerison, R. K., Hu, J., & Wang, H. (2022). The effect of time-limited promotion on e-consumers' public self-consciousness and purchase behavior. Sustainability, 14(23), 16087. https://doi.org/10.3390/su142316087
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. .
Nyrhinen, J., Sirola, A., Koskelainen, T., Munnukka, J., & Wilska, T.-A. (2024). Online antecedents for young consumers' impulse buying behavior. Computers in Human Behavior, 153, 108129. https://doi.org/10.1016/j.chb.2023.108129
Oskar, D. P., Mariana, R., & Wahyuni, R. (2024). Emosi positif sebagai mediator antara shopping lifestyle dan impulse buying. Psyche 165 Journal, 17(3), 201–206. https://doi.org/10.35134/jpsy165.v17i3.400
Pemerintah Kota Balikpapan. (n.d.). Persentase penduduk berumur 5 tahun ke atas yang pernah menggunakan internet selama 3 bulan terakhir. Portal Satu Data Balikpapan. https://opendata.balikpapan.go.id/data-statistik/74
Pertiwi, D., & Wibowo, B. S. (2022). Analisis perilaku online impulsive buying: Shopping lifestyle, sales promotion, hedonic shopping motivation dan pay later. Jurnal Ekonomi dan Bisnis, 16(2), 115–123. https://doi.org/10.53916/jeb.v17i2.25
Prasetia, K. H. (2020). Pengaruh hedonic shopping motivation, promotion, dan shopping lifestyle terhadap impulse buying pada konsumen Shopee (Studi empiris pada mahasiswa UMMagelang) [Undergraduate thesis, Universitas Muhammadiyah Magelang]. https://repositori.unimma.ac.id/2246/
Putri, A., Wijayanto, G., Noviasari, H., & Siregar, P. A. (2024). Pengaruh sales promotion dan shopping life style terhadap impulsive buying dengan positive emotion variabel intervening di Tokopedia. Bahtera Inovasi, 8(1), 100–109. https://doi.org/10.31629/adfb2a88
Qu, Y., Khan, J., Su, Y., Tong, J., & Zhao, S. (2023). Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision. Journal of Retailing and Consumer Services, 75, 103534. https://doi.org/10.1016/j.jretconser.2023.103534
Rahatuningtyas, R., Maesaroh, S. S., & Nuryadin, A. (2023). Analisis pengaruh shopping lifestyle dan service convenience terhadap perilaku impulse buying pengguna e-commerce di Jawa Barat. Indonesian Journal of Digital Business, 3(1). https://doi.org/10.17509/ijdb.v3i1.56474
Rahmawati, L., Alfifto, Salqaura, S. A., & Darmansyah, M. R. (2024). Pengaruh shopping lifestyle dan hedonic shopping motivation terhadap impulse buying di marketplace Shopee pada mahasiswa Fakultas Ekonomi Universitas Gunung Leuser. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(5). https://doi.org/10.30651/jms.v9i5.24272
Rahmawati, N., Asmadi, I., & Haryono, B. (2024). Pengaruh diskon flash sale dan gratis ongkir terhadap keputusan pembelian produk fashion pada konsumen Shopee di Cengkareng. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 3(5), 2235–2247. https://doi.org/10.56799/ekoma.v3i5.4130
Redine, A., Deshpande, S., Jebarajakirthy, C., & Surachartkumtonkun, J. (2023). Impulse buying: A systematic literature review and future research directions. International Journal of Consumer Studies, 47(1), 3–41. https://doi.org/10.1111/ijcs.12862
Rodrigues, R. I., Lopes, P., & Varela, M. (2021). Factors affecting impulse buying behavior of consumers. Frontiers in Psychology, 12, 697080. https://doi.org/10.3389/fpsyg.2021.697080
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305–313. https://doi.org/10.1086/209452
Salsabila, R. A. (2023). Pengaruh shopping lifestyle, promosi dan harga terhadap impulsive buying pada produk fashion online shopping mahasiswa. Konsumen & Konsumsi: Jurnal Manajemen, 2(3), 451–470. https://doi.org/10.32524/kkjm.v2i3.854
Sandra, J. V., Karnawati, T. A., & Bukhori, M. (2024). The effect of discount and shopping life style on impulse buying with positive emotion as an intervening variable on the Shopee shopping platform. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 18(2), 160–169. https://doi.org/10.32815/jibeka.v18i2.1895
Sayekti, L. I., & Salsabila, P. E. (2025). Pengaruh sales promotion, hedonic shopping motivation dan shopping lifestyle terhadap impulse buying pada pengguna e-commerce Shopee di Kota Lamongan. Benchmark, 6(1). https://doi.org/10.46821/benchmark.v6i1.652
Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). .
Sea Limited. (2026). Sea Limited reports fourth quarter and full year 2025 results. https://cdn.sea.com/investor/4Q2025/JcKns4LaJC8bxcQdJwXz/2026.03.03%20Sea%20Fourth%20Quarter%20and%20Full%20Year%202025%20Results.pdf
Setyarini, A., & Sulistyorini, S. (2024). Pengaruh sales promotion dan perceived perishability terhadap impulse buying pengguna Shopee dengan flash sale sebagai intervening. Jurnal Ilmiah Edunomika, 8(3). https://doi.org/10.29040/jie.v8i3.15118
Shopee. (n.d.). [Flash Sale] Apa itu Flash Sale? Pusat Bantuan Shopee. https://help.shopee.co.id/portal/4/article/73238-%5BFlash-Sale%5D-Apa-itu-Flash-Sale%3F
Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). .
Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: Buying, having, and being (14th ed.). .
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59–62. https://doi.org/10.1177/002224296202600212
Sudyasjayanti, C., & Lie, V. (2022). Pengaruh mediasi positive emotion pada sales promotion dan shopping lifestyle terhadap impulse buying Gen Z pengguna Shopee di Kota Surabaya. Jurnal Manajemen Bisnis dan Kewirausahaan, 6(5), 571–576. https://doi.org/10.24912/jmbk.v6i5.19265
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. .
Sun, B., Zhang, Y., & Zheng, L. (2023). Relationship between time pressure and consumers' impulsive buying: Role of perceived value and emotions. Heliyon, 9(12), e23185. https://doi.org/10.1016/j.heliyon.2023.e23185
Tan, L., Li, H., Chang, Y.-W., Chen, J., & Liou, J.-W. (2023). How to motivate consumers' impulse buying and repeat buying? The role of marketing stimuli, situational factors and personality. Current Psychology, 42, 32524–32539. https://doi.org/10.1007/s12144-022-04230-4
Wahyuni, R. S., & Setyawati, H. A. (2020). Pengaruh sales promotion, hedonic shopping motivation dan shopping lifestyle terhadap impulse buying pada e-commerce Shopee. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi, 2(2). https://doi.org/10.32639/jimmba.v2i2.457
Wang, L., Zhang, G., & Jiang, D. (2024). Encountering product information: How flashes of insight improve your decisions on e-commerce platforms. Journal of Theoretical and Applied Electronic Commerce Research, 19(3), 2180–2197. https://doi.org/10.3390/jtaer19030106
Wardani, R. A. A. N. K. (2025). Pengaruh shopping lifestyle, fashion involvement, dan hedonic shopping terhadap impulse buying produk fashion Erigo pada pelanggan e-commerce Shopee [Undergraduate thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya]. https://repository.stiesia.ac.id/id/eprint/8173/
Wijayanto, G., Pramadewi, A., Jushermi, J., Pratiwi, A. A., & Syafi’i, M. (2023). The effect of sales promotion and shopping lifestyle on impulse buying with positive emotion as a mediating variable for Shopee customers in Pekanbaru City. Jurnal Multidisiplin Madani, 3(2), 425–432. https://doi.org/10.55927/mudima.v3i2.2389
Xu, H., Gong, X., & Yan, R. (2024). Online impulsive buying in social commerce: A mixed-methods research. Information & Management, 61(3), 103943. https://doi.org/10.1016/j.im.2024.103943
Zidan, M. A.-T., & Nugroho, R. H. (2022). Pengaruh sales promotion dan e-service quality terhadap impulse buying pada e-commerce Shopee. Reslaj: Religion Education Social Laa Roiba Journal, 5(3), 799–811. https://doi.org/10.47467/reslaj.v5i3.1817
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Elda Andrialya Putri, Syahril Hasan, Hairul Anam, Bellatrix Kezia Debora Mambu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
