Strategic Capabilities and Muslim Entrepreneurial Behavior: The Mediating Role of Competitive Advantage on MSME Performance
DOI:
https://doi.org/10.62794/ijober.v4i1.192Keywords:
Competitive Advantage, Islamic Economics, Muslim Entrepreneurial Behavior, Sharia-Based MSME Performance, Strategic CapabilitiesAbstract
This study examines the effects of product innovation, digital marketing, and Muslim entrepreneurial behavior on the performance of Sharia-based MSMEs, with competitive advantage serving as a mediating variable within the Resource-Based View (RBV) framework. A quantitative explanatory approach was employed using a census of 153 fashion-sector MSMEs. Data was collected through Likert-scale questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that product innovation and Muslim entrepreneurial behavior have a positive and significant effect on MSME performance, while digital marketing does not show a significant direct effect. Competitive advantage positively influences performance but only mediates the relationship between Muslim entrepreneurial behavior and performance; it does not mediate the effects of product innovation and digital marketing. These findings suggest that Muslim entrepreneurial behavior functions as an intangible strategic resource that builds Sharia-based reputational capital and enhances firm performance. This study extends the RBV framework within the Islamic economics context by highlighting the strategic role of Islamic values in shaping MSME capabilities and performance.
References
Abdelwahed, Nadia A. A., Mohammed A. A. Doghan, Ummi N. Saraih, and Bahadur A. Soomro. 2024. “Unleashing Potential: Islamic Leadership’s Influence on Employee Performance via Islamic Organizational Values, Organizational Culture and Work Motivation.” International Journal of Law and Management 67(2):165–90. doi: 10.1108/ijlma-01-2024-0019.
Abdurrasyid, Hammam, and Aflit N. Praswati. 2023. “Product Innovation Toward MSME’s Market Performance on Creative Industry.” doi: 10.4108/eai.13-9-2023.2341395.
Ali, Hazem, Yunhong Hao, and Aijuan Chen. 2020. “Innovation Capabilities and Small and Medium Enterprises’ Performance: An Exploratory Study.” Journal of Asian Finance Economics and Business 7(10):959–68. doi: 10.13106/jafeb.2020.vol7.no10.959.
Alshahrani, Mohammed A., Muhammad Z. Yaqub, and Mahmoud A. Alabdali. 2024. “Examining the Role of Intellectual Capital in Maturing Sustainable Competitive Advantage Through Enkindling Innovations in SMEs: The Moderating Role of Entrepreneurship-Orientation.” Journal of Intellectual Capital 25(2/3):328–59. doi: 10.1108/jic-05-2023-0111.
Asyhari, Asyhari, Sri Hindah Pudjihastuti, and Dian Marhaeni Kurdaningsih. 2018. “Peran Mediasi Keunggulan Kompetitif Pada Faktor Determinan Kinerja Bisnis UKM Di Sentra Tenun Batik Di Jawa Tengah.” Jurnal Siasat Bisnis 22(2):111–31. doi: 10.20885/jsb.vol22.iss2.art1.
Badar, Kamal, Mohammed Aboramadan, Wasim Alhabil, Khalid A. Dahleez, and Caterina Farao. 2023. “Does Employee Relations Climate Mediate the Effect of Islamic Work Ethics on Organizational Performance? Evidence From Qatar.” Journal of Islamic Accounting and Business Research 15(8):1205–21. doi: 10.1108/jiabr-07-2022-0164.
Bahri. 2018. “Kewirausahaan Islam : Penerapan Konsep Berwirausaha Dan Bertransaksi Syariah Dengan Metode Dimensi Vertikal ( Hablumminallah ) Dan Dimensi Horizontal ( Hablumminannas ) Islamic Entrepreneurship : Implementation of The Concept of Entrepreneurship And Shari.” Jurnal Ekonomi Syariah Dan Bisnis 1(2):67–87. doi: 10.31949/mr.v1i2.1103.
Barney, Jay. 1991. “Firm Resources and Sustained Competitive Advantage.” Journal of Management 17(1):99–120. doi: 10.1177/014920639101700108.
Barney, Jay B., and William S. Hesterly. 2020. Strategic Management and Competitive Advantage: Concepts and Cases. 6th ed. Perason.
Barragan, Kevin E., and Felix S. R. Becker. 2024. “Keeping Pace With the Digital Transformation — Exploring the Digital Orientation of SMEs.” Small Business Economics 64(3):1361–85. doi: 10.1007/s11187-024-00947-7.
Chakti, Andi Gunawan Ratu. 2019. The Book Of Digital Marketing. Makassar: Celebes Media Perkasa.
Chin, Wynne W. 1998. “The Partial Least Squares Approach to Structural Equation Modeling.” Pp. 295–336 in Modern Methods for Business Research, edited by G. A. Marcoulides. Mahwah, NJ: Lawrence Erlbaum Associates.
Chinakidzwa, More, and Maxwell A. Phiri. 2020. “Exploring Digital Marketing Resources, Capabilities and Market Performance of Small to Medium Agro-Processors. A Conceptual Model.” Journal of Business & Retail Management Research 14(02). doi: 10.24052/jbrmr/v14is02/art-01.
Cho, Min-Je, Kuk-Jin Bae, Jeongeun Byun, and Juneseuk Shin. 2025. “Expanding the Identification of Key Resource Combinations for Mid- To Long-Term Growth in Electric Vehicle Market Entry.” Plos One 20(8):e0328563. doi: 10.1371/journal.pone.0328563.
Choo, Seungyoup. 2024. “Exploring the Relationships Among HRM Investment, Strategy Implementation, and Firm Performance With Multiple Correspondence Analysis.” Sustainability 16(11):4830. doi: 10.3390/su16114830.
Citraresmi, Ardaneswari D. P., Andan L. Rucitra, Novi Haryati, and Faizatul Amalia. 2021. “Resource-Based View Model Implementation Toward Business Competitiveness (Case Study in Mushroom SMEs in Malang, Indonesia).” Advances in Food Science Sustainable Agriculture and Agroindustrial Engineering 4(1):18–24. doi: 10.21776/ub.afssaae.2021.004.01.3.
Daniel, Dare J. D., and Emeka J. D. Chukwuemeka. 2023. “Entrepreneurial Orientation and the Performance of Small and Medium Enterprises (SMEs) in Nigeria.” International Journal of Innovative Research and Development. doi: 10.24940/ijird/2023/v12/i8/aug23001.
Erlany, Henny D., Ngatno Ngatno, Bulan Prabawani, and Reni S. Dewi. 2023. “The Role of Dynamic Digipreneur Capabilities in Mediating the Relationship Between Digital Transformation and Competitive Advantage in Improving Business Performance.” International Journal of Social Service and Research 3(9):2362–75. doi: 10.46799/ijssr.v3i9.545.
Gunawan, C., and Gracia Ongkowijoyo. 2025. “Assessing the Mediating Role of Competitive Advantage: The Influence of Innovation Capabilities and Strategic Flexibility on Firm Performance in East Java’s F&B Industry Post COVID-19.” Dinasti International Journal of Economics Finance & Accounting 6(1):516–34. doi: 10.38035/dijefa.v6i1.4004.
Hair, Joseph F., G. T. M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, and Soumya Ray. 2021. “An Introduction to Structural Equation Modeling.” 1–29. doi: 10.1007/978-3-030-80519-7_1.
Hajar, Siti, and I. Putu Gde Sukaatmadja. 2016. “Peran Keunggulan Bersaing Memediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Pemasaran.” 5(10):6580–6609.
Han, Wucheng, Yang Zhou, and Ruoyu Lu. 2022. “Strategic Orientation, Business Model Innovation and Corporate Performance—Evidence From Construction Industry.” Frontiers in Psychology 13. doi: 10.3389/fpsyg.2022.971654.
Hardaningtyas, Ratna T., and Sudarmiatin Sudarmiatin. 2024. “Digital Transformation and Export Performance : A Panel Data Analysis of International Market Penetration of Indonesian MSMEs.” Jubima 2(4):227–35. doi: 10.55606/jubima.v2i4.3492.
Harini, Sri, Endang Silaningsih, and Marwah Eka Putri. 2022. “Pengaruh Orientasi Pasar, Kreativitas Dan Inovasi Produk Terhadap Kinerja Pemasaran UMKM.” Jurnal Inspirasi Bisnis Dan Manajemen 6(1):2579–9312.
Hendayana, Yana, Dini Lisnawati, and Amir Machmud. 2017. Kewirausahaan Berbasis Syariah. Bandung: Manggu Makmur Tanjung Lestari.
Hoang, Dinh V, and Nguyen T. Hien. 2024. “Digital Capabilities, Firm Performance, and Innovation Capabilities: A Combined Approach of PLS-Sem and Ann.” International Journal of Innovation Management 28(01n02). doi: 10.1142/s1363919624500075.
Hoang, Van L., Hien T. D. Bui, Le T. X. Thuy, Thuy D. Tran, Hue T. Hoang, Hien Q. Huynh, and Ha N. T. Thu. 2025. “Effectiveness of a Train-the-Trainer Workshop Series on Teaching Methods Among Nurse Educators: An Exemplar From Vietnam.” Frontiers in Education 9. doi: 10.3389/feduc.2024.1441481.
Huddin, Muhammad N. 2025. “Digital Marketing Strategy on Firm Performance: The Mediating Role of Innovation.” Journal of Management and Business Review | E-Issn 3090-3491 2(1):11–28. doi: 10.62379/jmb.v2i1.39.
Jacobs, Donovan M., and Boniface Kabaso. 2025. “Introducing the Composite Business Success Index: Enhancing Small and Medium Enterprise Competitiveness in South Africa.” Acta Commercii 25(1). doi: 10.4102/ac.v25i1.1328.
Jones, Brian, Albana Rasha, Joanna Dyczkowska, and Tomasz Dyczkowski. 2023. “Sustainable Performance Management in the EU SME Sector. A Review and Analysis of Concepts and Methods of Strategic Management Accounting.” Zeszyty Teoretyczne Rachunkowości 47(4):191–215. doi: 10.5604/01.3001.0054.0890.
Kafetzopoulos, Dimitrios, and Katerina Gotzamani. 2021. “Effect of Leadership on Bmi and Competitive Advantage of Smes.” International Journal of Innovation Management 25(09). doi: 10.1142/s1363919621501012.
Kamalrulzaman, Nurul I., Azlinzuraini Ahmad, Akmalia M. Ariff, and Mohd S. Muda. 2021. “Innovation Capabilities and Performance of Malaysian Agricultural SMEs: The Moderating Role of Strategic Alliance.” International Journal of Business and Society 22(2):675–95. doi: 10.33736/ijbs.3751.2021.
Kassem, Edward, and Oldřich Trenz. 2020. “Automated Sustainability Assessment System for Small and Medium Enterprises Reporting.” Sustainability 12(14):5687. doi: 10.3390/su12145687.
Kee, Daisy M. H., and Nurulhasanah A. Rahman. 2020. “Entrepreneurial Orientation, Innovation and SME Performance: A Study of SMEs in Malaysia Using PLS-SEM.” Gatr Global Journal of Business Social Sciences Review 8(2):73–80. doi: 10.35609/gjbssr.2020.8.2(1).
Keski̇n, Halit, Hayat Ayar, Ekrem Tatoğlu, İsmail Gölgeci̇, Ozan Kalaycıoğlu, and Hatice T. E. Basaran. 2021. “The Simultaneous Effect of Firm Capabilities and Competitive Strategies on Export Performance: The Role of Competitive Advantages and Competitive Intensity.” International Marketing Review 38(6):1242–66. doi: 10.1108/imr-09-2019-0227.
Kiyabo, Kibeshi, and Nsubili Isaga. 2020. “Entrepreneurial Orientation, Competitive Advantage, and SMEs’ Performance: Application of Firm Growth and Personal Wealth Measures.” Journal of Innovation and Entrepreneurship 9(1). doi: 10.1186/s13731-020-00123-7.
Komalasari, Yanti, M. Marnis, Raden L. Garnasih, and S. Samsir. 2024. “Leveraging Knowledge Management for Business Success: The Influence of Dynamic Capabilities and Entrepreneurial Competence, Moderated by Government Policy.” Journal of Ecohumanism 3(7):3216–22. doi: 10.62754/joe.v3i7.4463.
Kotler, Philip, and Garry Amstrong. 2018. Prinsip-Prinsip Marketing. 7th ed. Jakarta: Salemba Empat.
Kyshakevych, Bohdan, Nataliia Maksyshko, Кostiantyn Hrytsenko, Іван Ворончак, and Bohdan Demediuk. 2024. “Analyzing the Efficiency of Digitalization in Small and Medium-Sized Enterprises Across Eu Countries Using Dea Models.” Financial and Credit Activity Problems of Theory and Practice 3(56):215–29. doi: 10.55643/fcaptp.3.56.2024.4344.
Legate, Amanda, Joe F. Hair, Janice L. Chretien, and Jeffrey J. Risher. 2021. “PLS‐SEM: Prediction‐oriented Solutions for HRD Researchers.” Human Resource Development Quarterly 34(1):91–109. doi: 10.1002/hrdq.21466.
Liu, Longjun, Jing Long, Qing Fan, Wenhai Wan, and Ruhong Liu. 2022. “Examining the Functionality of Digital Platform Capability in Driving B2B Firm Performance: Evidence From Emerging Market.” Journal of Business and Industrial Marketing 38(9):1941–57. doi: 10.1108/jbim-09-2021-0441.
Loo, Chu K. 2021. “Dynamic Capabilities, Business Strategy, Innovation and Performance of FMGC Campanies.” Journal of Enterprise and Business Intelligence 182–85. doi: 10.53759/5181/jebi202101021.
Mahyudin, Wan A., and Romzie Rosman. 2022. “Performance of Islamic Banks Based On Maqāṣid Al-Sharīʿah: A Systematic Review of Current Research.” Journal of Islamic Accounting and Business Research 13(4):714–35. doi: 10.1108/jiabr-10-2020-0337.
Mainardes, Emerson W., Gabriela Pessoa de Oliveira Cisneiros, Carlos J. T. Macedo, and Amilson d. A. Durans. 2021. “Marketing Capabilities for Small and Medium Enterprises That Supply Large Companies.” Journal of Business and Industrial Marketing 37(1):47–64. doi: 10.1108/jbim-07-2020-0360.
Mansour, Husam, Eeydzah Aminudin, Tahseen Mansour, Nur I. Abidin, and Eric Lou. 2022. “Resource-Based View in Construction Project Management Research: A Meta-Analysis.” Iop Conference Series Earth and Environmental Science 1067(1):12057. doi: 10.1088/1755-1315/1067/1/012057.
Mongkol, Kulachet. 2022. “The Impact of Dynamic Capabilities on the Performance of Thai Small and Medium Enterprises.” International Journal of Asian Business and Information Management 13(1):1–13. doi: 10.4018/ijabim.309102.
Moschogianni, Georgia. 2024. “Interplay Between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs.” Journal of Management Practices Humanities and Social Sciences 8(2). doi: 10.33152/jmphss-8.2.3.
Mukhtar, Muhammad A., Farah Nasreen, and Waleed Khalid. 2023. “Dynamic Capabilities and Firm Performance: Moderating Effect of Environmental Dynamism.” Bbe 12(4):597–601. doi: 10.61506/01.00180.
Munir, Abdul, Nuraeni Kadir, Fauziah Umar, and Gunawan B. lyas. 2023. “The Impact of Digital Marketing and Brand Articulating Capability for Enhancing Marketing Capability.” International Journal of Data and Network Science 7(1):65–72. doi: 10.5267/j.ijdns.2022.12.005.
Nasdini, Yazer. 2012. “Digital Marketing Strategies That Millennials Find Appealing, Motivating, or Just Annoying.” Journal of Strategic Marketing 19(6):489–99.
Navaia, Eurico C., António C. Moreira, and Cláudia P. Ribau. 2023. “Differentiation Strategy and Export Performance in Emerging Countries: Mediating Effects of Positional Advantage Among Mozambican Firms.” Economies 11(2):44. doi: 10.3390/economies11020044.
Nuvriasari, Audita, Asmai Ishak, Anas Hidayat, Zainal Mustafa, and Siswoyo Haryono. 2020. “The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries.” Ejbm. doi: 10.7176/ejbm/12-5-04.
Oduro, Stephen, and Enoch Mensah-Williams. 2023. “Marketing Capabilities and Competitive Performance in the SMEs Context: A Bi-Theoretical Perspective.” Journal of Small Business Strategy 33(2). doi: 10.53703/001c.77458.
Ofori-Amanfo, Joshua, Samuel W. Akonsi, and Gloria K. Agyapong. 2022. “The Impact of Organisational Capabilities on the Performance of Small- And Medium-Sized Enterprises (SMEs).” European Business Review 34(5):642–65. doi: 10.1108/ebr-06-2021-0139.
Okangi, Fred P. 2023. “Organisational Capabilities Influencing SMEs’ Export Performance in Tanzania.” Business Management Review 26(2):36–52. doi: 10.56279/bmrj.v26i2.3.
Otache, Innocent. 2024. “Innovation Capability, Strategic Flexibility and SME Performance: The Roles of Competitive Advantage and Competitive Intensity.” African Journal of Economic and Management Studies 15(2):248–62. doi: 10.1108/ajems-06-2023-0221.
Ployhart, Robert E. 2021. “Resources for What? Understanding Performance in the Resource-Based View and Strategic Human Capital Resource Literatures.” Journal of Management 47(7):1771–86. doi: 10.1177/01492063211003137.
Pranowo, Agus S., Towaf T. Irawan, Zulkifli M. E. Siregar, and Risman Jaya. 2022. “Knowledge Sharing, Organizational Learning Capability, Open Innovation, and Business Performance: Evidence From Food and Beverage SMEs in Indonesia.” International Journal of Social Science and Business 6(4):561–73. doi: 10.23887/ijssb.v6i4.51214.
Purnamasari, Melan S., Suwali Suwali, Afif H. Putranto, Syafi’ah Syafi’ah, Juli Handayani, and Reza R. Hasibuan. 2024. “The Use of Social Media Marketing on Marketing Performance With Digital Capability as a Mediating Variable in Service MSMEs.” Ijeter 2(02):123–35. doi: 10.63922/ijeter.v2i02.1283.
Rafsanjani, Frisca. 2022. “Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Kinerja Non Keuangan Pelaku Umkm Di Kecamatan Pulo Gadung.” Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
Rahmawati, Rizqi, Smita C. Sudyantara, Nauva Almas, and Mohammad H. Sholeh. 2024. “Road to Success: How Does Entrepreneurial Orientation and Market Orientation Improve SME Performance?” El-Barka Journal of Islamic Economics and Business 7(1):62–88. doi: 10.21154/elbarka.v7i1.9652.
Ratnawati, Ratnawati, M. T. N. Rokhman, and Yayuk N. Rahayu. 2021. “Managerial Ability as an Effort to Improve Sme Performance Through Competitive Advantage in the Pandemic Time Covid 19.” Jurnal Aplikasi Manajemen 19(2):363–75. doi: 10.21776/ub.jam.2021.019.02.12.
Raza, Mohsin, Muhammad Khalique, Rimsha Khalid, Jati Kasuma, Waqas Ali, and Kareem M. Selem. 2023. “Achieving SMEs’ Excellence: Scale Development of Islamic Entrepreneurship From Business and Spiritual Perspectives.” Journal of Islamic Accounting and Business Research 16(1):86–106. doi: 10.1108/jiabr-02-2023-0060.
Rhee, Munsung, and Aaron R. Stephens. 2020. “Innovation-Orientated Technology Assimilation Strategy and Korean Smes’ Enhancing Innovation Capability, Competitive Advantage and Firm Performance.” International Journal of Innovation Management 24(06):2050081. doi: 10.1142/s1363919620500814.
Riyoko, Sisno, and Fathul Mufid. 2023. “Entrepreneurial Orientation in the Business Profit Development Center of SMEs in Java: The Critical Role of Islamic Values.” Iqtishadia Jurnal Kajian Ekonomi Dan Bisnis Islam 16(2):327. doi: 10.21043/iqtishadia.v16i2.22545.
Santoso, Imam, Dodyk Pranonowo, Susinggih Wijana, Annisa’u Choirun, and Vicky P. Putra. 2023. “Sustainability Performance Evaluation of Fruit Chip SMEs.” Iop Conference Series Earth and Environmental Science 1153(1):12008. doi: 10.1088/1755-1315/1153/1/012008.
Sefnedi, Sefnedi. 2023. “The Impact Of Religiosity As Moderator On The Relationship Between Entrepreneurial Orientation, Market Orientation And The Performance Of SMEs.” Jurnal Apresiasi Ekonomi 11(2):292–99. doi: 10.31846/jae.v11i2.621.
Seriki, Oluwasegun. 2020. “Resource-Based View.” 1–4. doi: 10.1007/978-3-030-02006-4_469-1.
Setiawati, Rike, Besse Wediawati, and Heriberta Heriberta. 2021. “Improvement of Business Performance Through Strengthening Islamic Financial Literacy and Entrepreneurial Orientation: Study on Women Enterprises in Jambi City.” doi: 10.2991/aer.k.210825.010.
Setini, Made, I. N. Sutapa, and Ni W. Sitiari. 2023. “The Role of Supply Chain Capabilities in Increasing the Competitive Advantage of Photo Catalyst Ceramic MSMEs in Bali.” Journal of Economics Finance and Management Studies 06(08). doi: 10.47191/jefms/v6-i8-24.
Sheikh, Rafiullah, and Khalid Hussain. 2024. “Reimagining Islamic Banking in the Light of Maqasid Shariah.” Qualitative Research in Financial Markets 17(5):1113–34. doi: 10.1108/qrfm-04-2024-0108.
Soewarno, Noorlailie, Bambang Tjahjadi, and Devitania PERMATANADIA. 2020. “Competitive Pressure and Business Performance in East Java Batik Industry.” Journal of Asian Finance Economics and Business 7(12):329–36. doi: 10.13106/jafeb.2020.vol7.no12.329.
Subagja, Iwan Kurniawan. 2021. “Terhadap Keunggulan Bersaing Celana Merek Jeans.” Jurnal Manajemen Krisnadwipaya 9(April).
Suginam, Suginam, Bambang Pamungkas, Sri Rahayu, and Noraini Hashim. 2025. “Integrating Islamic Values and Financial Strategy the Role of Shariah-Based Financial Management in Enhancing the Performance of Muslim MSMEs.” Jurnal Ilmiah Akuntansi Kesatuan 13(3):451–66. doi: 10.37641/jiakes.v13i3.3388.
Sukmadi. 2016. Inovasi Dan Kewirausahaan: Edisi Paradigma Baru Kewirausahaan. Bandung: Humaniora Utama Press.
Sultoni, Mohammad H., Sudarmiatin Sudarmiatin, Agus Hermawan, and Sopiah Sopiah. 2022. “Digital Marketing, Digital Orientation, Marketing Capability, and Information Technology Capability on Marketing Performance of Indonesian SMEs.” International Journal of Data and Network Science 6(4):1381–88. doi: 10.5267/j.ijdns.2022.5.013.
Suryana. 2009. Kewirausahaan (Pedoman Praktis: Kiat Dan Proses Menuju Sukses) J. Jakarta: Salemba Empat.
Taan, Hapsawati, Heldy V Alam, Sitti Rukayah, Yulinda L. Ismail, and Nur F. Arsyad. 2023. “The Impact of Entrepreneurial Orientation and Company Innovation on the Business Performance of Manufacturing SMEs.” International Journal of Management and Sustainability 12(3):419–34. doi: 10.18488/11.v12i3.3467.
Tarique, Kazi M., Rafikul Islam, Mustafa O. Mohamed, Dzuljastri A. Razak, and Hamdino Hamdan. 2020. “Constructing a Maqasid (Objective) Based Performance Measurement Index for Islamic Banks.” International Journal of the Analytic Hierarchy Process 12(2). doi: 10.13033/ijahp.v12i2.770.
Taufiq, Muhammad, Rida Prihatni, and Etty Gurendrawati. 2020. “Pengaruh Inovasi Produk, Kualitas Produk Dan Penggunaan Sistem Akuntansi Terhadap Kinerja UMKM.” Jurnal Akuntansi, Perpajakan Dan Auditing 1(2):204–20. doi: 10.21009/japa.0102.05.
Thy, Ngo G. 2024. “Impact of Innovations on SME Performance in Ho Chi Minh City (Vietnam).” Journal of Economics Finance and Management Studies 07(05). doi: 10.47191/jefms/v7-i5-27.
Tjiptono, Fandy, and Gregorius Chandra. 2016. Pemasaran Strategik. 2nd ed. Yogyakarta: Andi Offset.
Udin, Udin, Radyan Dananjoyo, Mohsin Shaikh, and Densy V Linarta. 2022. “Islamic Work Ethics, Affective Commitment, and Employee’s Performance in Family Business: Testing Their Relationships.” Sage Open 12(1). doi: 10.1177/21582440221085263.
Umboh, Ivonne A., and Vincent D. W. Aryanto. 2023. “Digital Marketing Development Model Through Digital Literacy Mediation to Improve SME’s Performance.” Media Ekonomi Dan Manajemen 38(1):94. doi: 10.56444/mem.v38i1.3315.
Uyanık, Meziyet. 2023. “Resource-Based View in Marketing Literature.” Journal of Business and Management Studies 5(4):29–39. doi: 10.32996/jbms.2023.5.4.4.
Wahid, Abdurrahman, Yadi Janwari, and Dedah Jubaedah. 2023. “Mazhab Dan Pemikiran Ekonomi Islam Kontemporer.” Rayah Al-Islam 7(3):804–25. doi: 10.37274/rais.v7i3.780.
Wernerfelt, Birger. 1984. “A Resource-Based View of the Firm.” Strategic Management Journal 5(2):171–80. doi: 10.1002/smj.4250050207.
Yan, Jingwen, Azmawani A. Rahman, and Tong Tong. 2022. “Research on the Impact of BMI on Enterprise Performance Based on the Antecedence of Risk Perception.” Sustainability 14(23):15844. doi: 10.3390/su142315844.
Yang, Tan, Jiyao Xun, and Woon K. Chong. 2022. “Complementary Resources and SME Firm Performance: The Role Of External Readiness and E-Commerce Functionality.” Industrial Management & Data Systems 122(4):1128–51. doi: 10.1108/imds-01-2022-0045.
Zainuddin, S., Erwin Jafar, Muhammad N. A. Muhajir, and Muhammad Rusli. 2023. “Organizational Commitment, Employees Performance and Islamic Work Ethics: Halal Restaurant Perspective.” Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business) 9(1):99–117. doi: 10.20473/jebis.v9i1.38701.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Nurfadilah Sindika Sari, Muhammad Akbar, Rizkiani Iskandar, Ayu Putri Utami, Efriza Pahlevi Wulandari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
